Lake OswegoAgency

Boutique brand and web studio

Brands witha spine.Sites that hold.

Round badge reading brand, web, type, voice, with a fir tree and lake ripple at the centre BRAND · WEB · TYPE · VOICE · SYSTEM · NAME ·

Lake Oswego Agency is a small studio for brands and websites. We work with founders and small businesses who want something made with care, not assembled from parts. We name. We shape. We write. We build. Then we hand it over so you can run it.

Build your brief Try the studio lab

What we make

Naming, marks, type, color, voice, grids and websites. Considered, plainspoken, durable, exact, handmade.

Move your pointer across the words. They lean toward it.

Our position

A brand is a decision you make once and keep making.

  1. i.Say less.Most small businesses do not need more. They need less, decided better.
  2. ii.Show the work.You see the reasoning, not just the result. Every choice has a reason you can repeat.
  3. iii.Build it to last.Plain markup, honest type, colors that pass the contrast test. Nothing that needs rescuing in a year.
  4. iv.Hand it over.You leave with files, notes and the confidence to carry on without us.

Service index

Eight things we do.

Read the full index
  1. 01PositioningDecide what you stand for before anything gets drawn.
  2. 02NamingShort, sayable names with the reasoning written down.
  3. 03IdentityMarks, type, color and the rules that keep them honest.
  4. 04Voice and copyWords that sound like one person wrote them.
  5. 05Web designLayouts with a point of view and a clear path through.
  6. 06Web buildFast, plain, accessible and built to be kept.
  7. 07Launch kitThe templates and files that make the brand easy to use.
  8. 08CareSmall changes and upkeep after the site goes live.

Studio lab

Type a name. See a start.

The lab sets a lockup, builds a five-color palette with contrast ratios, and pairs two typefaces. Move three sliders and watch the direction change. It is a sketching tool, not a finished identity.

Nothing to set yet.

Type a business name and the lockup appears here.

    Type a name to see a first pass.

    Open the full lab

    Process

    Six steps, in order.

    Walk the strip
    1. 01ListenWe read your brief and ask what it leaves out.
    2. 02FrameOne page that says who it is for and what it stands on.
    3. 03Name and markDistinct routes, each argued, then narrowed together.
    4. 04SystemType, color, grid and the rules for using them.
    5. 05SiteDesigned, written and built, then tested by keyboard and phone.
    6. 06Hand overLaunch, documentation and a clear way to reach us.

    Tell us what you are making.

    A few honest lines is enough to begin. The brief builder turns them into a tidy email, or write to us directly.

    Build your brief

    hello@lakeoswego.agency